New-product launch
Content creator · Short-form video producer
Ideas, filmed
into motion.
I'm Hailey—a Sydney-based creative who plans, shoots and edits social-first content for hospitality and lifestyle brands, supported by a strong photography eye and an organised production workflow.
Plan·Direct·Shoot·Edit·Schedule·Report
Selected video work
Four briefs. Four content formats.
Every piece below was independently planned, filmed and edited by me. Press play to watch without leaving the website.
Food ASMR
Hanoi Flavors
A sensory reel built around sound, texture and the close-up ritual of a Vietnamese dish.Concept · Shot plan · Filming · EditingHumour-led social content
723 Specialty Coffee
A relatable café moment shaped for social, balancing the joke with a clear brand presence.Concept · Direction · Filming · EditingIn-store head spa TVC
Professional Nails Penrith
A service-led advertisement produced for the salon screen to introduce its head spa experience.Plan · Filming · Editing · Screen deliveryOne standout short-form result
One video. Two platforms. Clear context.
This is the performance of one Hanoi Flavors food video—not an account average and not a claim that every video reached this level.
Instagram566Kviews · 9,757 likes
TikTok693.7Kplays
Performance screenshots supplied August 2026. Organic reach can continue to change after capture.
Content case · Hanoi Flavors
A sensory idea, carried from plan to final edit.
The concept made the texture, pour and sound of bún đậu mắm tôm the hook. It is one example of how I shape a culturally familiar food moment into platform-ready short-form content.
- Ownership
- Content plan · Shot list · Filming · Editing
- Format
- Food ASMR · Vertical short-form video
- Result
- One standout video · 566K IG views · 693.7K TikTok plays
End-to-end creation
More than the person behind the camera.
I can own a simple content brief from first idea to final delivery, or slot into an agency team with organised, dependable production support.
Content planning
Concepts, monthly calendars, shot lists and creative preparation built around the platform and audience.
Video production
Hands-on filming, directing, food styling support and CapCut Pro editing for social and in-store screens.
Content operations
Captions, Metricool scheduling, asset organisation, client decks and monthly performance reporting.
Photography
A strong visual eye across F&B, portraits, sport, events and weddings—edited and ready for use.
Brief→Plan→Prepare→Shoot→Edit→Schedule→Report
Agency content operations · Mymo Media
Creative work, backed by a reliable system.
I supported multiple client accounts from monthly planning and shoots through to scheduled delivery, reporting decks and client presentations.
Content calendars, shot preparation and caption support for several F&B clients.
On-set assistance, food and venue capture, short-form filming and asset organisation.
Platform-ready content uploaded and scheduled through Metricool.
Monthly performance reports, before-and-after updates and client presentation support.
Selected commercial work
Content that lives beyond one post.
Ongoing partnerships, multi-location production and useful design work. Each image opens the full Behance case.
01View case Multi-location content production
Profiterole Patisserie
Sydney · Four locationsProduct-led short-form video and photography for a busy retail content calendar, shaped into one warm and premium visual language.
Consistent social production across four stores
02View case Ongoing social content
723 Specialty Coffee
MarrickvilleAn ongoing café partnership spanning concepts, social-first video, photography and menu updates.
Two-year client relationship
03View case Menu design · Customer experience
Goata Coffee
BexleyA clearer, easier-to-navigate menu designed to make ordering feel faster for customers and staff.
Owner-reported improvement in ordering
Photography & visual range
A strong eye that makes the content better.
Selected hospitality, portrait, sport and wedding work. Photography is a supporting strength within my broader content-production practice.
Sydney, AustraliaA little about me
A visual thinker who also loves a tidy workflow.
I'm Thi (Hailey) Nguyen, a Vietnamese creative based in Sydney with a Bachelor of Communication in Advertising from Western Sydney University.
At Mymo Media, I supported the agency process from briefs and monthly planning to shoots, scheduling and client reporting. Independently, I have planned, filmed and edited content for Sydney hospitality and lifestyle brands.
I'm strongest where visual sensitivity meets dependable execution: turning a clear idea into organised, platform-ready content across video and stills.
CapCut ProLightroomMetricoolCanvaGoogle WorkspaceAI tools