Ideas, filmed
into motion.
I’m Hailey—a Sydney-based creative who plans, shoots and edits social-first content for hospitality and lifestyle brands, supported by a strong photography eye and an organised production workflow.
Based in Sydney · Open to travel
Two ways to create.
One clear brand.
Camera creates the polished hero moments. iPhone keeps your social presence natural, current and consistent.
Camera content productionPolished, cinematic and campaign-ready.For hero products, launches and a premium visual library.Fujifilm X-M5 · Lighting + audio · Photo + video
iPhone social contentFast, natural and made to show up.For trend-aware, high-frequency monthly social content.iPhone 17 Pro · Social-first · Plan to final
Made with intention,
from light to final cut.
Camera-led films designed for launches, service storytelling and a more polished brand presence.
Built for the feed,
without feeling disposable.
Quick ideas, natural energy and repeatable production, planned, filmed and edited end to end.
Profiterole Patisserie locations supported through a six-month content relationship.
Strathfield · Penrith · Mays Hill · RoselandsGood content should feel right for the brand and stay useful long after shoot day.
From “we need content”
to ready to post.
Discover & recommend
We clarify your brand, goal, audience and the right camera/iPhone mix.
Plan the batch
You approve the content plan, concepts and shot list before production.
Produce
I direct, style, shoot and bring in trusted collaborators when the brief needs them.
Edit & review
You receive the batch and one consolidated revision round per asset.
Deliver or manage
Final files are delivered, or scheduled, reported and optimised in the management package.
A wider visual eye,
from stillness to movement.
Portrait, cultural, graduation and sports work that shows range beyond hospitality.
Mini Lookbook — Ao Dai Tet
View story
Portrait — Alice
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VietTen Sydney
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2026 Interclub Pickleball Tournament
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Cà Phê FC
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Graduation — Alice
View story
A visual thinker who also loves
a tidy workflow.
I’m a Sydney-based content creator, video producer and photographer, open to travel for the right brief.
I plan, direct, shoot and edit content for food, hospitality and wellness brands. I work independently, with trusted collaborators available when a production needs extra hands.
My background in advertising means I care about more than a beautiful frame: the content still needs a clear role, an organised process and a useful final delivery.